#10 – Paul Christoforo
This is the face of Paul Christoforo, a man who managed to ruin his company in just a few days. His PR firm was hired to represent another company, N-Control, makers of the Playstation 3 Avenger controller. A disgruntled customer who had ordered an avenger controller which he never received emailed the company demanding a refund; Paul did not take kindly to this and decided to reply with a huge rant.
Paul, who had clearly not been trained in customer service, said in an email ‘you look like a complete moron’. He didn’t stop there; he went on to say ‘sometimes we get children like you we just have to put you in the corner with a stupid hat on’. Not the best customer service strategy. The customer informed the owner of Penny Arcade, a gaming community, who posted all the emails online. The community reacted furiously and wrote hundreds of negative reviews for the gaming controller, sending its Amazon rating down to 1 star. Paul Chirtoforo was fired and his company tanked.